Building Business From a Telephone

It’’s 9.30 am on a Monday morning and the phones start ringing. “Good morning uncle! May I have a minute of your time?” says an overenthusiastic voice in Hindi to someone in Jhansi, Uttar Pradesh. Seconds later, an elderly lady answers her phone in Jalandhar, Punjab, and is greeted in Punjabi, “Good morning, grandma! I’’’’m calling from Bharti Axa. Does your son have insurance?”